PepsiCo's strong brand and innovation programs drive growth despite inflation PepsiCo seems to be rising above in its industry according to its CEO Ramon laguarta in an article recently posted on Marketingweek.com . He goes on to share with us what he believes to be the main reason the company has been able to deliver continued growth within such record-breaking times of inflation. The company's number one responsibility as a large player in snacks and beverages, has been making sure the category continues to grow, and the article explains just how PepsiCo has been able to successfully manage to maintain that balance. Everything they have been doing in their commercial plans has been to make sure they have strong brand, channel, execution, and innovation programmes with a goal aimed at making their brand the preferred in their category, over all others. The company has also seen market share gains in both macro and savory snack categories as well as beverages around the worl